Wow!  The trailers for Stephen King's The Mist look fantastic!

So far, at least in the trailers I have seen, they don't give away too much.  This is good.  What they have shown creates a sense of mystery and horror.

Too often movie trailers give away too much.  A film that had a bad trailer was Swim Fan.  The trailer literally showed every freakin' plot point all the way up to the climax.  Hey fellas, there is no reason for anyone to see your movie since I have already seen the cliff notes version - including the end!

The trailers for the original Matrix movie are examples of how this should be done.  They show you some interesting action, some dialogue that peeks your interest, but still do not reveal the story.  You need to see the movie to get that..."No one can be told what the Matrix is."   They gave you just enough to start guessing.

After watching the trailer for The Mist I have lots of questions I want answered:  What is the mist?  What is killing the people?  Is the mist alive?  Is it supernatural?  Will the people survive?  See, I now have questions in the back of my head that are hungry for answers.  That is a great way to get folks, folks like me anyway, to go see a movie.

With luck, The Mist will live up to expectations and be an exciting ride.

It opens everywhere November 21st!